From the beginning

Follow FINE+RARE Group's story from a small fine wine operation to an industry-leading global marketplace

Our Story: from the beginning

FINE+RARE was founded by Mark Bedini and Bud Cuchet in London

Vinfolio was founded in San Francisco, California, offering a comprehensive platform for buying, selling, and storing fine wine.

Opened the Hong Kong office in Wan Chai, marking its first expansion into Asia.

Don St. Pierre Jr., Co-founder of ASC Fine Wines in China, became CEO and co-owner after leading a $4.4 million funding round.

An investment by Conversion Group, the luxury group owned by the Comfort family, in 2016 accelerated FINE+RARE to a period of intense growth, culminating in strategic M&A activity.

In 2021, FINE+RARE acquired MATMA, a B2B business we had been working with for many years, increasing our global footprint and distribution channels

FINE+RARE and Vinfolio merged in October 2022, marking an exciting chapter in the Group's history, combining expertise in wine storage cellar management to transform into a global marketplace.

With the completed digital transformation of Vinfolio in April 2025, the company has been transformed into a global force with thriving operations in the UK, US, Asia, and Europe, managing approximately $750 million in wines and spirits worldwide.

More about the group (timeline)

Why Vinfolio?
Store
Store your collection in our temperature-controlled warehouse to guarantee the provenance of your wines
Deliver
We sell wines to customers and clients in over 60 countries and can organise delivery to almost anywhere on the planet.
Sell
With effortless listing, promotion to our extensive network and valuation advice, there's no easier way to sell wine in your collection
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