In Bordeaux, you can’t buy wine directly from producers. Instead wines are sold via a complex three-tier system, as they have been since the 17th century. This distribution network – La Place de Bordeaux – is how the wines find their way into markets around the world. So, how does it work? Château X will sell its wine to a négociant (essentially a wholesaler) via a middleman or broker, known as a courtier – originally introduced to avoid the aristocratic owners of châteaux dealing directly with the merchant classes. The négociant will then sell Château X’s wine to merchants around the world – like FINE+RARE – who then sell the wine on to consumers. While, over time, the aristocratic owners of châteaux have in many cases been replaced by banks and insurance companies, the system remains in place. La Place de Bordeaux is seen by many as antiquated and cumbersome, bloated with middlemen taking their cut. However, it’s hard to ignore that more often than not the system works, providing an established and efficient route to the global market – meaning a château can sell its entire vintage in a matter of hours. Initially, the system was a way to reduce risk, and manage supply and demand as effectively as possible. The courtiers’ job is to understand the current market conditions, liaising with the 400 or so négociants to calculate demand and advise châteaux on appropriate pricing for their wine. While the courtiers don’t always get it right, this market insight and propensity to adapt pricing to wider circumstances provides a flexibility rarely seen elsewhere in the wine market. Take the 2019 en primeur releases, for example: many top châteaux reduced their prices by as much as 30% in response to global economic uncertainty, despite the exceptional quality of the vintage. The négociants take on the burden of distributing the wine – meaning châteaux don’t need their own network of salespeople around the world. This is particularly useful for wines where demand outweighs supply; the négociants are responsible for distributing the limited volumes as fairly and as globally as possible. In addition, the system helps with tracing provenance: having a set number of distributors means the wines can be more easily tracked – by both producers and consumers. These different elements make La Place a fast, low-cost and efficient way of distributing wines – and a reason that the system is no longer limited to Bordeaux’s top wines. While most (but not all) Bordeaux will be sold en primeur in the spring, September now sees a second flurry of activity on the Place – with new vintages of top wines from Napa, Chile, Argentina and Italy’s Super Tuscans. The first non-Bordeaux wines to make their way onto La Place were Almaviva and Opus One – Bordeaux-style blends made in partnership with First Growth Ch. Mouton Rothschild. Despite their prestigious pedigree, at first négociants struggled to sell the wines alongside the depth and breadth offered by Bordeaux alone. Today, however, it’s a different story: a shift toward more elegant wine styles in the New World, combined with critics’ praise, has created a global audience hungry for the latest releases from California, Chile and Argentina. While La Place might seem old-fashioned, this historic distribution system is remarkably efficient, giving fine wine producers access to millions of consumers around the world. Read more Editorial

Formed of layers of négociants, courtiers and châteaux, La Place de Bordeaux is not a place at all, but the complex distribution system for the region’s wines – and increasingly the top wines from around the world. Here’s everything you need to know about how it works.

This distribution network – La Place de Bordeaux – is how the wines find their way into markets around the world. So, how does it work?

La Place de Bordeaux explained

La Place de Bordeaux explained: what it is and how it works

We can't ignore what is going on in Europe and the rest of the world right now. After four weeks in lockdown, how are you and your team coping? Can you still work in the vineyards? 
The rhythm of life in the countryside has always been slower compared to the cities, so we are quite used to living a bit far from the modern rush, even if we are worried and we read and follow the news. Mother Nature keeps rolling and we follow the cycle of vineyards with precautions and care of our people: we just finished the pruning and today we had a snow storm that nicely covered our vineyards before Spring arrives. 
Do you have any advice for those of us just starting quarantine? Well, after 15 days of quarantine we have seen that the most important thing is to feed our souls with good food and good wine! We Italians are spending time slow cooking old “grandma” recipes and baking cakes and of course drinking fantastic wines. What are the latest updates at the Aurora winery? All the refurbishments of the historical building are in standby because of the lockdown but the winery is active. We are currently blending our 2018 Testamatta and Colore, released in September 2020.  Italian fine wine has been going through the most amazing renaissance, certainly helped by some fantastic vintages. In your opinion, what have been the key reasons behind the rise in quality? Italy is a beautiful country that has one the highest number of indigenous
varieties in the world which gives us an amazing rainbow of different beautiful wine expressions. If you blend this with the “passion” for what Italians are very well known for, the result will be an amazing and fascinating wine scene that’s seducing more and more wine lovers. On top of this we have been blessed with three top vintages in the last four, 2015 and 2016 are probably within the best I have ever made, the purity of the grapes results in a perfect balance between elegance and structure. And then the magical 2018, I still remember the beauty of the vineyards and my decision to let the vines grows without any human interaction.  The result today is wine with incredible perfumes and freshness, rich of finesse and fruit that definitely position this vintage amongst the greatest I've made. Fermenting the wines in barrel is a key element to Testamatta and Colore. What does this method bring to the wine? The first reason why I came across this vinification method is because of my vineyards: I’m
totally in love with old vines and today I have the biggest collection of rare and beautiful vineyards in Tuscany. Working with such old vineyards means you have to think out of the box, each single vine is followed individually and the harvest proceed plant to plant, parcel to parcel filling one barrel after the other. The result is amazing, from one vineyard of Sangiovese we can obtain multiple expression of Sangiovese, one for each barrel and each one with different nuances and shades. So when at the end of the aging we start blending
these barrels, the magic happens, you can imagine the complexity and the layers of the wines! 
What vintages are you enjoying to drink right now?  2016 vintage has been austere and full of richness since the vinification, now after almost 4 years from the harvest it is my favourite wine glass to enjoy what Sangiovese, Canaiolo and
Colorino can do in Tuscany. Every time I open a bottle I’m impressed! What other wines are you enjoying in your confinement?  During our steady lockdown we can’t move and shop, so I’m forced to dig into my private cellar and open some very old bottles of Colore and Testamatta. I also found a couple of old cases of 20 year old Champagne which found its way to our table but also enjoy our
Bollamatta “crazy-bubble” Sangiovese sparkling, very fun and full of joy!
 What is your favorite song that you are listening to at the moment? Music is always on in the kitchen and it goes from the Abba to Queen, passing through jazz and blues. Explore all Bibi Graetz listings or read more Editorial 

We caught up with Tuscan wine maverick Bibi Graetz who provided some much-needed escapism in the form of his new video which captures the halcyon days of the 2019 harvest on the island of Giglio

Bibi Graetz on the Italian wine renaissance, his fascination with old vines and his flagship Testamatta and Colore wines.

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