John Shafer began working and replanting steep, rocky vineyards in Napa Valley's Stags Leap District in 1972, and has since built Shafer into one of the most sought-after labels from Napa. John, his son Doug, and winemaker Elias Fernandez call themselves farmers, and are proud of it. Doug took over the vineyards in 1989, and within a year began to integrate organic techniques into his vineyards while the term "organic" still elicited sideways looks. "My soils were getting tired.", Doug says. "They had been farmed since 1922." He installed solar panels in 2004, and now enjoys watching his batteries send power back to the grid. Elias was hired by Shafer in 1984, and named winemaker in 1994.