The Wine Collector

Practical wine collecting advice from Steve Bachmann, Vinfolio's CEO

 
21
Jan
2010

Update from Vinfolio's Assignee

Categories:

Vinfolio (the “Company” or “Vinfolio”) entered into an Assignment for the Benefit of Creditors (“Assignment”) on Friday evening, January 15, 2010 to Vinfolio (assignment for the benefit of creditors), LLC (“Assignee”), an affiliated entity to Sherwood Partners, LLC (Sherwood”).  We wanted to provide some background on Sherwood and allow them to provide this communication to the Vinfolio customers and creditors.  Sherwood is an experienced and reputable firm that is capable of moving the Assignment process forward with great rapidity and for maximizing potential outcomes.  They’ve completed approximately 350 Assignments and are considered the premier Assignment company in the United States.

The following is information from the Assignee:

There has been some confusion on the Assignment process and there are many positive reasons why this process was chosen by the Company. Firstly, it allows the Company to select an Assignee who understands the business, industry and issues critical to the situation versus a court-appointed trustee who often does not.  The Assignee also has the ability to move with speed and flexibility to permit smart business choices.  An Assignment provides the capacity for controlled operations to be continued to maximize the value and allow for contractual obligations to be negotiated and resolved efficiently, and as important, the Assignment is cost effective.  Other forms of restructuring often involve significant professional fees that can cripple a business from moving forward and reduce recoveries for creditors.

We are currently operating the business and have retained more than 35 key Vinfolio employees to assist the Assignee, and the Assignee has received the approval of Vinfolio’s secured creditor to optimize potential outcomes.  These actions allow the business to continue to operate, for customer wines to be received into or shipped from the warehouse, and for customer’s wines to remain protected as they were prior to the Assignment.  The Assignee also expects to be able to ship and deliver wines sold.

We realize the situation has its challenges, but we are focused on minimizing disruptions to day-to-day operations, while the Assignee identifies a buyer and a transaction completed.  We are working diligently to address issues that this situation has created and we ask for your patience as we work through the process.

4 comments:

Now that Assignee is "currently operating the business", this note is addressed to Assignee.

While you focus on the big picture, employee retention, and the transaction, do not lose sight of the important one-on-one customer relations and obligations of VF. The longer it takes to fix debts to customers, the harder it will be for the buyer to maintain customers. And winning back good customers is much more expensive than keeping them.

The concern is MarketPlace. It was unmentioned by Assignee. Retail and Storage are good services, but also have viable competition (and they're pushing while they see VF on the ropes). Marketplace, however, is a big competitive differentiator for VF, and fuels future growth. It has been damaged.

It is worth stressing the basic point: time is of the essence to remedy Marketplace obligations. Get every bounced check cleared. Post all retail credits. Process the 2009 Marketplace Sales rebate program, which undoubtedly fueled an uptick in December transactions. Restoring its complete integrity, past and present, needs to be an operational priority.

I believe VF Management and employees recognize this, but Assignee needs to accept the reality of these obligations. All of them. Particularly since MarketPlace cash flow was fueled by and between customers, with VF as transaction beneficiary.

Each customer has a punch list they are keeping. Assignee needs to work these lists, this week, and get these issues in the rear view mirror. The "good will" window is closing.

Posted by Anonymous at Sunday January 24, 2010

To the Assignee:

One week after your note, the following must be said:

I see a bid on my wines in MarketPlace and I think, "not a bad price. I wonder if I can actually collect on a sale?"

I look at a VF bounced check on my desk and wonder, "will I actually get paid for the wine I have already sold and that VF has taken from my storage?"

I see a quote from Assignee, "Focused on minimizing disruptions to day-to-day operations", and dream, "maybe that's really true".

I look at the many emails sent to VF asking for a status update on debts owed to me and I think, "wouldn't it be great if they actually answered and fulfilled their obligations".

I look at the wines on my VF storage list and I think, "will I regret leaving them in there another day"

And every day, I still receive a Vinfolio retail offer and I think, "wow, it would be nice to buy some of these wines"

I am completely unimpressed with Assignee's "ability to move with speed and flexibility to permit smart business choices".

Posted by miguel Lecuona at Thursday January 28, 2010

Posted by Steve Bachmann at Thursday January 28, 2010

Posted by Steve Bachmann at Friday February 5, 2010






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