I'm pleased to announce that the Vinfolio Marketplace opens for buyers to submit bids tomorrow, July 8.
World's largest wine selection
Here's what you can expect:
- 27,000+ unique items already marked for sale
- 170,000+ bottles
- $20+ million estimated retail value
That's far more than any retailer/auction house (and that's on day 1).
"Heaven" for wine lovers
Here's what the Marketplace offers bidders:
- Unmatched selection (from one place, see above)
- Set your own price
- Sellers compete to accept bids
- No buyer's premium
We'll continue to sell wine through our online wine store so read about whether to buy or bid.
Selling wine "redefined"
In the future, I'd like to think the Vinfolio Marketplace is compared to today's online and bricks-and-mortar auction houses in the same way as YouTube vs. television, web vs. newspapers, and Nike vs. sneakers (all examples in this Seth Godin post titled "Solving a different problem").
Here's why sellers find the Marketplace compelling:
- No listing fees, minimum quantities, time constraints or advance preparation work needed
- No delays in wine being offered for sale as there's no need to ship it in first
- 100% control over sale price (obviates reserve concept)
- Completely anonymous because Vinfolio intermediates all activities
- Competitive (if not lowest) selling fees
- Fast weekly payments after sale
- Broad marketing exposure (including internationally)
The numbers above on wine marked for sale speak for themselves.
More background on the Vinfolio Marketplace
