For the past week or so, I have been experimenting with Twitter. Frankly, I originally dismissed this method for communicating and staying connected with others because it sounded like a messaging version of reality TV. But I became intrigued by a post on Guy Kawasaki's excellent How to Change the World blog called How to use Twitter as a Twool. This article had the same motivating effect on me that reading Robert Scoble's Naked Conversations: How Blogs are Changing the Way Businesses Talk to Customers. In the latter case, after reading the book, I decided to launch this blog.
One way of viewing Twitter is as a "micro blogging" platform for those thoughts and ideas one comes across that don't necessarily rise to the level of writing a full blog post. More broadly, Twitter helps businesses monitor the real-time "chatter" about your business and its competitors while even providing unique ways of providing customer service (e.g., see JetBlue uses Twitter - Listens to Customers, Grabs New Business).
You're going be reading more about Twitter as this social networking platform proliferates and is adopted by more businesses in innovative ways. Sign up and see what you think. While you're at it, make sure you "follow" Vinfolio on Twitter (I've been slow out of the gates in "tweeting" but will be stepping up my activity after the holidays). Vinfolio will also be introducing other Twitter accounts soon to enable more active customer interactions
