I'll be visiting Hong Kong for the entire week of March 3rd and Shanghai on March 10th to explore how Vinfolio can develop additional customers based in Hong Kong, Macau, and mainland China and better serve those we already have. Some issues that I am hoping to gain insights about include:
- How should we market Vinfolio in various regions to build awareness? Are there logical partners to team up with?
- What are the practical issues in selling wine to customers located in these markets without a retail storefront (in addition to duties and customs)?
- Is there an opportunity to act as a wholesaler to other retailers, especially for older vintages of collectible wine?
- How are other international wine retailers/wholesalers approaching the market? What are they doing right and wrong?
- Would it make sense for Vinfolio to consider opening an office in Hong Kong (or elsewhere in the region) to better serve customers? Or is having a salesperson based in San Francisco making regular trips a viable approach too?
Overall, I am interested in learning as much as I can about how the market operates so that we can make informed decisions about how to best serve the market opportunity.
Setting up a meeting
If you're in the trade or a wine collector and would like to meet me during my trip, please feel free to contact me directly via my office or at steve@vinfolio.com.
