It's simple. Just make an effort -- the latent demand is there. Decanter.com's recent story, "Bordeaux properties on major China, India tour," contained several factoids that got my attention:
- The 120 Indian and 150 Chinese buyers and importers materially outnumber the visiting Bordeaux contingent of 80 professionals.
- Only 20% of the Indian wine market is foreign-sourced. This is unnatural and caused simply by ridiculously high import duties.
- The Chinese market for imported wine is growing 40% a year!
The demand for collectible wine, at least from China, is already surging and over the long term, both China and India will help ensure prices stay high.
P.S. See my prior post, China's long-term impact on the fine wine market.
