Vinfolio Announces New Vice President of Operations

Gary Rose to oversee warehouse and customer service operations

San Francisco, CA, August 9, 2010 - Vinfolio announced today that it has appointed Gary Rose as its new Vice President, Operations. In this position, Mr. Rose will develop and structure warehouse operations and customer service programs to serve Vinfolio's wine buying and collector community in an efficient and cost effective manner.

Mr. Rose brings to Vinfolio more than 19 years of project and supply chain management experience in the wine and spirits industry. His professional career began with positions as Controller for several large construction companies in Texas. In 1991 he took this skill set to Allied Domecq where, as an Accountant, he built the first model to track costs from grape growing to finished goods. Gary went on to become Vice President Logistics and Forecasting, Director of Operations, U.S. and in 2006 ended his tenure at Allied Domecq as Director of Customer Service, North America. Most recently he held positions ranging from Director of Project Management to Director of Customer Service for Remy Cointreau.

"We are excited to have Gary join Vinfolio's Executive Management team," stated Vinfolio CEO, Mike Jellison. "I've had the pleasure of working with him on several projects in the past. He is an experienced operations and customer service expert, and understands that a positive customer experience is fundamental to an organization's success. This philosophy is at the core of the new Vinfolio's mission to provide superior products and services to the wine enthusiast and collector community."

"Vinfolio brings a unique product offering to the wine industry as well as an innovative spirit that has allowed it to maintain a competitive edge," stated Rose. "I look forward to working with Mike, the Executive Management team and the entire Vinfolio staff to help the organization deliver the best customer experience possible."

About Vinfolio
Vinfolio is a leading source for fine wine, serving the needs of wine enthusiasts and collectors worldwide. Through its online wine store and Marketplace, the company offers access to thousands of unique wines. Vinfolio's mission is to bring simplicity and transparency to the buying and selling of fine wine and provide exceptional service to its wine buying, selling and storage customers. Launched in March 2010, Vinfolio is a new company that was formed from the purchase of the assets of Vinfolio, Inc. by VF Wine, Inc. The company is headquartered in San Francisco.

Press Contact:
David Ruvalcaba
Director of Marketing
415-946-1314
druvalcaba@vinfolio.com