Vinfolio announces partnership with CellarTracker!
Groundbreaking partnership allows CellarTracker users to sell wine in the Vinfolio Marketplace
San Francisco, CA, May 21, 2009 - Vinfolio, a fine wine and collector services company and CellarTracker, the largest wine cellar inventory management tool, announced plans to integrate CellarTracker with Vinfolio’s recently announced Vinfolio Marketplace, a fine wine online marketplace for buying and selling the aggregated contents of privately owned cellars. The addition of CellarTracker as a source for wine in the Marketplace to VinCellar, Vinfolio’s online cellar management application, brings together over 135,000 users with more than 12 million bottles at an estimated value over $2 billion. This groundbreaking partnership of the two leaders in online cellar management allows CellarTracker’s 80,000+ users to sell wine through what promises to be the single largest aggregated supply of fine wine in the world.
“We are thrilled that CellarTracker users will be a part of the Vinfolio Marketplace,” said Vinfolio CEO and Founder, Steve Bachmann, “By opening the Vinfolio Marketplace to users of other cellar management platforms, we increase the value to all participants – both buyers and sellers.” VinCellar and CellarTracker were listed as the most innovative and valuable networks in the recently published report, The State of Wine Industry Social Media by Vintank. As part of the integration, CellarTracker users will be able to sell wine and accept bids placed through the Vinfolio Marketplace directly from their accounts on CellarTracker.com.
“Most wine collectors find themselves in the position to sell wine at some point, and this has been one of the most common customer requests over the past five years,” said Eric LeVine, Founder and CEO of CellarTracker, “By collaborating with Vinfolio, I am excited to help make it easy for collectors to buy and sell wine to diversify their collections.”
As a first phase in the development of the Vinfolio Marketplace, VinCellar and CellarTracker users will be able to mark wines for sale directly from their online accounts. The Vinfolio Marketplace opens for bids starting in early July 2009 as part of the Vinfolio ecommerce store.
For more information, visit www.vinfolio.com/marketplace.
If you are a member of the trade and interested in selling through the Vinfolio Marketplace, please contact service@vinfolio.com.
About Vinfolio
Vinfolio is the foremost fine wine and collector services company serving wine lovers, enthusiasts and collectors worldwide. Vinfolio delivers on its commitment to "fine wine, finer service" by offering an extensive selection of thousands and a full complement of services and resources to find, buy, sell, manage and enjoy fine wine. Founded in 2003 and headquartered in San Francisco, the company launched operations in Hong Kong in the fall of 2008 to serve the Asian wine market. For more information, visit www.vinfolio.com.
About VinCellar
VinCellar, rated the most innovative wine social network by VinTank in May 2009, is a free, comprehensive web-based cellar management application that makes it easy for wine enthusiasts and collectors to manage their wine collection. Available online anytime and from anywhere, VinCellar provides comprehensive cellar tracking data and tools, automatic valuation, content from major reviewers, and a robust community.
About CellarTracker
Developed by Eric LeVine in 2003, CellarTracker is now the largest cellar management database tool available online worldwide with over 12 million bottles catalogued or consumed by more than 80,000 registered users. Users can report inventory by producer, vintage, varietal, drinkability, price, log tasting notes, print wine lists, and track bottle location. To date there are over 900,000 community tasting notes available.
CONTACT
Rachel Blatt
Vinfolio, Inc.
415-946-1344
rachel@vinfolio.com
