Vinfolio and Berry Bros & Rudd Announce Partnership to Co-Market 2009 Bordeaux Futures

Unique Partnership to Bring Bordeaux En Primeur Opportunity to Vinfolio's Collector Community

San Francisco, CA, April 16, 2010 - Vinfolio, the San Francisco based online fine wine retailer, and UK wine merchant Berry Bros & Rudd announced today a partnership to offer 2009 Bordeaux futures to Vinfolio's fine wine collectors. This is an unprecedented collaboration and Vinfolio's first en primeur Bordeaux offering.

The 2009 Bordeaux vintage is already being hailed by many critics as one of the region's greatest. This partnership provides Vinfolio's collector community online access to Bordeaux En Primeur via a trusted source in Berry Bros & Rudd. Customers who pre-register their wish list will be given the first opportunity to purchase from this highly sought after vintage within minutes of the prices being released.

"We are extremely excited to partner with such a respected and trusted wine merchant to offer our customers access to the Bordeaux futures market," stated Ann Feely, Vice President, Wine Sourcing & Sales for Vinfolio. "Berrys brings its long tradition of expertise in Bordeaux and combines it with innovative social media channels such as Twitter to provide consumers with timely insights into the 2009 vintage—something Vinfolio's wine community is very receptive to."

Vinfolio has begun promoting the 2009 En Primeur campaign to its international collector base and developed a 2009 Bordeaux landing page which allows individuals to pre-register their purchase wish list. Individuals simply indicate the number of cases they wish to purchase from each chateau, provide contact information and their preferred method of notification—email is highly recommended—and Berrys notifies them when the wines become available. Vinfolio is serving as the gateway for its customers and Berrys is handling the entire transaction process.

"We have always admired Vinfolio because of its innovative concept. We really like the new team there and decided to explore opportunities to work together," stated Simon Staples, Berrys' Sales and Marketing Director. "We have collaborated for this En Primeur campaign and if successful we may look into others in the future."

Mr. Staples and the Berrys buying team recently spent a week in Bordeaux tasting over 300 wines at 55 chateaux. The team concluded that Bordeaux 2009 is a brilliant vintage, with some chateaux crafting truly exceptional wines that match, and in some cases overshadow, their amazing 2005s.

Most chateaux will wait for Robert Parker's pronouncements, which are due at the end of the month, before setting prices. Those Vinfolio collectors who pre-register with Berrys and create their wish lists will receive notification when wines are available for purchase. Berry's has already created its lists of "Best of 2009," "Best Values of 2009," and "Must Haves." Full tasting notes are also available.

Vinfolio will be promoting the wines of various chateaux—as they become available for purchase—to its collector base over the coming weeks via email and other online channels.

About Berry Bros & Rudd – www.bbr.com
Officially established in 1698 by the Widow Bourne, Berry Bros. & Rudd is Britain's oldest wine and spirit merchant, having traded from the same shop at 3 St James's Street in London for over 300 years. The company evolved from selling provisions, exotic spices, tea and coffee to, ultimately, fines wines and scotch whisky. Berrys first supplied wine to the British Royal Family during the reign of King George III and has continued to do so to the present day. In 1994 it launched one of the first online wine shops, www.bbr.com, which is now regarded as Britain's leading wine website and has been awarded Website of the Year seven times in the last eight years at the prestigious International Wine Challenge.

Today members of the Berry and Rudd families continue to own and manage the family-run wine merchant business and uphold the traditions and qualities of this very special wine company.

About Vinfolio – www.vinfolio.com
Vinfolio is a leading source for fine wine, serving the needs of wine enthusiasts and collectors worldwide. Through its online wine store and Marketplace, the company offers access to thousands of unique wines. Vinfolio's mission is to bring simplicity and transparency to the buying and selling of fine wine and provide exceptional service to its wine buying, selling and storage customers. Launched in March 2010, Vinfolio is a new company that was formed from the purchase of the assets of Vinfolio, Inc. by VF Wine, Inc. The company is headquartered in San Francisco.

Berry Bros & Rudd Press Contact
Vicky Williams
Public Relations Manager
01256 340140
vicky.williams@bbr.com

Vinfolio Press Contact
David Ruvalcaba
Director of Marketing
415-946-1314
druvalcaba@vinfolio.com