Michael Jellison to lead newly capitalized company; focus on core principles of fine wine business.

San Francisco, CA, March 22, 2010 - Vinfolio announced today that it has appointed Michael Jellison as its new Chief Executive Officer and Dina Bohacek as its new Vice President, Controller effective mid April. In his position, Mr. Jellison will develop Vinfolio's strategic direction in concert with the company's Sr. Management Team. Ms. Bohacek will structure and manage Vinfolio's finance team to support the company's fine wine mission in a financially disciplined way.

Mr. Jellison brings to Vinfolio more than 20 years of leadership, finance, operations and strategic planning experience in the wine industry. He served as Vice President of Finance, The Americas for Allied Domecq Spirits and Wine, and became President and CEO of Allied Domecq Wines in 1999. Mr. Jellison also held the position of Vice President, Sales Operations and Logistics at Icon Estates, where he managed sales and production logistics efforts for their portfolio of brands, including Robert Mondavi Napa, Ravenswood and Franciscan. His most recent position was with Swanson Vineyards and Winery where he served as President since 2006. He began his career with Deloitte, Haskins & Sells (now Deloitte & Touche) and is a Certified Public Accountant in California.

"I am excited to be a part of the launch of the new Vinfolio and am impressed with the level of expertise and customer service that the company's staff brings to the fine wine community," stated Jellison. "I believe there is high demand for the unique and transformational services that Vinfolio provides to wine enthusiasts and collectors and I see great potential for the company's future success."

Dina Bohacek brings over 20 years of financial expertise to Vinfolio with a background as a Senior Finance Executive for domestic and international high-growth public and private companies. Prior to joining Vinfolio, Ms. Bohacek was the Controller at Master Replicas Inc./Corgi International Ltd. where she successfully managed and implemented the international consolidation and SEC filings of a three entity merged company. She has held previous Controller positions with Voxify, Inc. and iknowmed, Inc. She is a Certified Public Accountant in California.

"Vinfolio's business model is a unique one in the industry and its delivery of products and services is unsurpassed," stated Bohacek. "I believe in Vinfolio's strength as an innovator in the wine industry and as Vice President, Controller it will be my goal to help the organization continue as an industry leader, while maintaining the stable financial foundation of this newly-capitalized company for the benefit of its customers, employees, investors and owners."

About Vinfolio:
Vinfolio is a leading source for fine wine, serving the needs of wine enthusiasts and collectors worldwide. Through its online wine store and Marketplace, the company offers access to thousands of unique wines. Vinfolio's mission is to bring simplicity and transparency to the buying and selling of fine wine and provide exceptional service to its wine buying, selling and storage customers. Launched in March 2010, Vinfolio is a new company that was formed from the purchase of the assets of Vinfolio, Inc. by VF Wine, Inc. The company is headquartered in San Francisco.

Contact
David Ruvalcaba
Director of Marketing
Vinfolio, Inc.
415-946-1314
druvalcaba@vinfolio.com