Vinfolio Announces New Senior Cellar Acquisitions Manager

Leah Hammer to help expand company's fine wine supply to meet increased customer demand

San Francisco, CA, January 18, 2011 - Vinfolio announced today that it has appointed Leah Hammer to the position of Senior Cellar Acquisitions Manager. In this role, Ms. Hammer will work to expand the company's significant inventory available through Vinfolio's online wine store, offering customers a wider array of fine and rare wines.

Ms. Hammer brings to Vinfolio fifteen years of fine wine industry experience, both in retail sales and collector advisory services. Most recently, she served as Retail Sales Manager at Hart Davis Hart Wine Company, where she developed a procedural overhaul of the retail sales department to more fully integrate sales and consignment goals.

"We are excited to welcome Leah to Vinfolio's Buying Team," stated Ann Feely, Vinfolio's Vice President of Sourcing and Sales. "Her ability to develop and maintain exceptional consignor relationships is a tremendous asset as we continue to serve our loyal consignors and customers." A large percentage of Vinfolio's online wine inventory is sourced from private collectors. All consigned wine must pass rigorous inspection guidelines and is backed by Vinfolio's industry-leading guarantees.

About Vinfolio
Vinfolio is a leading source for fine wine, serving the needs of wine enthusiasts and collectors worldwide. Through its online wine store and Marketplace, the company offers access to thousands of unique wines. Vinfolio's mission is to bring simplicity and transparency to the buying and selling of fine wine and provide exceptional service to its wine buying, selling and storage customers. Launched in March 2010, Vinfolio is a new company that was formed from the purchase of the assets of Vinfolio, Inc. by VF Wine, Inc. The company is headquartered in San Francisco.

Press Contact:
David Ruvalcaba
Director of Marketing
415-946-1314
druvalcaba@vinfolio.com