Sell wine

At some point, most wine collectors find themselves in a position to sell all or part of their collection. Vinfolio understands that regardless of the size of your collection, deciding how, where and for how much to sell your wine can be an overwhelming process. Therefore, Vinfolio has created two ways you can sell your wine within VinCellar. Both are fast, simple and begin the moment you say “sell”.

With no listing fees, no minimum quantities, no time constraints, and no other advance work needed, the Vinfolio Marketplace offers the easiest way to sell your wine.

Please note that vintages older than 1970 and formats larger than 6L are not eligible to be sold via the Vinfolio Marketplace.

Benefits include:

• No delay – your wines are available to sell immediately after you mark them for sale.
• 100% control – there’s no commitment to sell until you get the price you want.
• Completely anonymous – Vinfolio inspects, ships and overseas all Marketplace transactions.
• Competitive fees:
• 10% when seller opts for Vinfolio wine store credit
• 15% when sold from any U.S. location
• Cumulative volume discounts available
• Fast weekly payments after wine is received and passes inspection (read inspection guidelines).
• Broad sales exposure in the U.S. and internationally, maximized through Vinfolio's robust marketing engine.

Before you mark your wine for sale, you must first upload it to your VinCellar account. Learn more.

There are several places within VinCellar where you can easily mark your wines for sale via the Vinfolio Marketplace. You will have the option to select the number of bottles you want to sell and set a minimum sale price.

1. “My Cellar” overview – click on the “Marketplace” tab and select “Mark all wine for sale”



2. Click on a wine name in "Standard view" which takes you to the wine detail page and then simply click “Sell via Marketplace” to list that wine for sale



3. From the wine listing page, click on the arrow on the left-hand side and choose “Sell via Marketplace” to mark that wine for sale. You may also select the “Put on Action List for later” option



4. Click on the "Sell wine" link under Common Tasks or the "Sell" button at the top right hand of any "My Cellar" page.

Please note that vintages older than 1970 and formats larger than 6L are not eligible to be sold via the Marketplace. All wine must also be physically located within the U.S. when sold.

Once you've selected an area from which to begin, the process to mark wine for sale is the same.

Vinfolio highly recommends that you set an asking price and enable auto-accept in order to increase the exposure of your wine listings, which can lead to more sales.

After you've clicked on either "Sell wine" or "Sell via Marketplace" you will arrive at the following screen:

1. Indicate the quantity you would like to sell in the "Qty to sell" field.



2. You now have several choices in the “Selling Options” section. You may:
   
   
   1. Indicate an "Asking price,” which is displayed to bidders. This is optional and non-binding.
      
      
      
      
   2. Enable "BuyNow" so bids that meet or exceed your asking price are auto-accepted at that price.
      
      Note that if there are multiple qualifying sellers for a given bid, the lowest "BuyNow" asking price or "Reserve" price wins.
      
      
      
      
   
   
   3. Indicate private "Reserve" price at which you would be willing to sell your wine. Bids meeting or exceeding your private Reserve price will be automatically accepted.
      
      Note that bidders can see that a "Reserve" price has been set, but are unable to see the actual price. If there are multiple qualifying sellers for a given bid, the lowest "Reserve" price or "BuyNow" asking price wins.
      
      
      
      
   
   
   4. Click "Advanced options" to specify the minimum bid quantity required in order for auto-accept to be triggered or set an expiration date which disables auto acceptance of bids triggered by your "BuyNow" or "Reserve" price.
      
      
      
      
3. Once you've set all of your selling parameters, click "Finished".



4. Be sure to read the Auto-accept "Obligations" and "Cancellations" terms and click "Next" to complete the "Seller Details" and proceed to the "Confirmation" screen. You can access Vinfolio's full terms from the "Cancellations" screen.
   
   
   
   Note that you only have to agree to the Vinfolio Marketplace Auto-accept "Obligations" and "Cancellations" terms once. Later, if you wish to enable Auto-accept with a "BuyNow" asking price or "Reserve" price, you will merely need to confirm the "BuyNow" or "Reserve" prices and click "Submit".
   
   
   
   
   

For larger collections, Vinfolio's fixed-price auctions offer a fast and easy way to sell your wine.

Benefits include:

• Competitive retail-based pricing - assures you get the best price for your wine.
• Optional sale guarantee - ensures a successful outcome in a short time.
• Low fees - one low sales commission (varies based on type of sale).
• Multiple sales channels - maximum exposure through website placement, email marketing and personal selling.
• Expert sales team - our sales team hand-sells collectible wines to discerning collectors worldwide.
• Rapid payment - get paid as your wine is sold.
• $10,000 minimum retail value.

Use VinCellar to submit wines to sell via Vinfolio’s fixed-price auctions. Remember, Vinfolio requires a $10,000 minimum retail value in order to be sold through a fixed-price auction. You may submit your wines from several areas within VinCellar (see options below). You will be able to select how many of each bottle you would like to submit for sale and a Vinfolio representative will follow up with you to discuss the pricing of your wine.

• You may also create a Sell list from the "Standard view" of your cellar, by clicking on the right hand arrow for each of the wines you would like to sell and selecting “Put on Action List for later”. Within the  “Action List options” section, select “Put on Sell List”.  



• Access your “Action List” from the link at the top left-hand side of the page.



• Select "Sell via Vinfolio" to sell via a fixed-price auctions.



• Preview your wine list again and check the boxes next to the wines you want to sell via a fixed-price auction and then click "Sell via Vinfolio".