How it works

It's simple, seamless and a buyer's and seller's delight.

1. Sellers mark wine for sale – All you need is a VinCellar account to get started.
2. Buyer places bid – Wine name, year, quantity, bottle size, and credit card details must be provided.
3. Notification sent to all sellers – All sellers matching bid requirements are notified simultaneously.
4. Sellers set filters to screen bids – Sellers may set alerts to only receive bids that meet their specified criteria.
5. Sellers respond to bid – Sellers may respond in three ways
• Accept bid – First acceptance wins and ends the auction immediately; buyer's credit card is charged. 
• Set asking price – Any seller may respond with an asking price (sent to all bidders) to signal an acceptable price which may, in turn, stimulate new bids.
• Ignore bid
6. Seller sends wine to Vinfolio – If wine is not already in Vinfolio storage, seller must send wine to Vinfolio within 2 weeks or transaction is rescinded and seller is subject to cancellation fee.
7. Vinfolio inspects wine – Wine must pass Vinfolio's inspection guidelines or transaction is fully or partially rescinded and Seller is subject to cancellation fee.
8. Wine transferred to buyer – Title passes to buyer. Wine placed in Vinfolio storage where buyer can initiate a shipment, pick up or delivery upon demand.
9. Vinfolio pays seller – Payment to seller made by check in next weekly payment cycle.