Get started selling now
Whether you have ten bottles to sell or ten thousand, we've made it extremely easy for you to sell your wine via the Vinfolio Marketplace. All you need is a VinCellar account to get started. If you don't already have an account, click here to register for free.
There are several places within VinCellar where you can easily mark your wine for sale via the Vinfolio Marketplace. Once you're ready to get started, you will have the option to:
- Select the number of bottles you want to sell
- Set an asking price
- Activate auto-accept by enabling “BuyNow” for your “Asking price” or setting a private “Reserve” price*
- Set a minimum bid quantity
- Set an expiration date for auto-accept
* Bids meeting or exceeding a “BuyNow” and/or private “Reserve” price are automatically accepted immediately after a qualifying Bid is placed.
Areas where you can mark your wine for sale
- “My Cellar” overview – click on the “Marketplace” tab and select “Mark all wine for sale”


- Click on a wine name in "Standard view" which takes you to the wine detail page and then simply click “Sell via Marketplace” to list that wine for sale


- From the wine listing page, click on the arrow on the left-hand side and choose “Sell via Marketplace” to mark that wine for sale. You may also select the “Put on Action List for later” option


- Click on the "Sell wine" link under Common Tasks or the "Sell" button at the top right hand of any "My Cellar" page.

Please note that vintages older than 1970 and formats larger than 6L are not eligible to be sold via the Marketplace. All wine must also be physically located within the U.S. when sold.
Marking wine for sale: Next steps
Once you've selected an area from which to begin, the process to mark wine for sale is the same.
Vinfolio highly recommends that you set an asking price and enable auto-accept in order to increase the exposure of your wine listings, which can lead to more sales.
After you've clicked on either "Sell wine" or "Sell via Marketplace" you will arrive at the following screen:
- Indicate the quantity you would like to sell in the "Qty to sell" field.
- You now have several choices in the “Selling Options” section. You may:
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Indicate an "Asking price,” which is displayed to bidders. This is optional and non-binding.


- Enable "BuyNow" so bids that meet or exceed your asking price are auto-accepted at that price.
Note that if there are multiple qualifying sellers for a given bid, the lowest "BuyNow" asking price or "Reserve" price wins.


- Indicate private "Reserve" price at which you would be willing to sell your wine. Bids meeting or exceeding your private Reserve price will be automatically accepted.
Note that bidders can see that a "Reserve" price has been set, but are unable to see the actual price. If there are multiple qualifying sellers for a given bid, the lowest "Reserve" price or "BuyNow" asking price wins.


- Click "Advanced options" to specify the minimum bid quantity required in order for auto-accept to be triggered or set an expiration date which disables auto acceptance of bids triggered by your "BuyNow" or "Reserve" price.


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Indicate an "Asking price,” which is displayed to bidders. This is optional and non-binding.
- Once you've set all of your selling parameters, click "Finished".
- Be sure to read the Auto-accept "Obligations" and "Cancellations" terms and click "Next" to complete the "Seller Details" and proceed to the "Confirmation" screen. You can access Vinfolio's full terms from the "Cancellations" screen.

Note that you only have to agree to the Vinfolio Marketplace Auto-accept "Obligations" and "Cancellations" terms once. Later, if you wish to enable Auto-accept with a "BuyNow" asking price or "Reserve" price, you will merely need to confirm the "BuyNow" or "Reserve" prices and click "Submit".












