Beginning with the 2000 vintage, Lisa Drinkward and Francoise Peschon, friends and mothers, began creating what was soon to become a major classic in the annals of Napa Valley startups. Both partners came in with excellent credentials - Drinkward, viticulturist at Behrens & Hitchcock (now known as Erna Schein), and Peschon, winemaker at Araujo (she recently transitioned to a consultant position there). Sourcing their fruit from small family-owned vineyards in Calistoga and producing no more than 500 cases, the pair dispels the myth that you need a sophisticated marketing plan and a fancy tasting room to compete in Napa Valley. If anything, their model is emulated more and more. Critics have been following it for a few years and there never seems to be enough to go around.
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