Management

Fine wine, finer service.
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Stephen J. Bachmann

CEO

Steve Bachmann started collecting wine in the early '90s, fueled in part by a move to London that gave him the chance to experience a wider variety of European wine. After moving back to the United States in 1996, he collected wine at an even faster clip, resulting in a collection of almost 7,000 bottles. He started Vinfolio as a direct result of the frustration he experienced in trying to keep track of his wine, which were stored at both his home and in an off-site facility.

Before founding Vinfolio, Steve was a venture capitalist and investment banker for 17 years. He was a managing director of Broadview Holdings LLP, where he advised on information technology mergers and acquisitions in the United States and Europe for 13 years. Steve directed the opening of the firm's London office in 1989; by 1995, he had increased its business to approximately a third of the firm's total revenues. In 1998, he led the formation within Broadview of a $250 million private equity fund called Broadview Capital Partners, which focused on late-stage information technology investments.

Prior to Broadview, Steve worked at Bain & Co. and also in several start-up companies. He has served on the boards of directors for numerous private technology companies as well as on Broadview's board.

He graduated from Princeton University with a bachelor's degree in computer science and obtained his MBA from Harvard Business School. He is a board member of the Specialty Wine Retailers Association, a member of the Confrérie des Chevaliers du Tastevin and a Trustee of the Town School for Boys in San Francisco.

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Andres Camacho

Vice President of Engineering

After graduating with a degree in business from the University of Texas at Austin Andres set his sights on the west coast and accepted a position in the Silicon Valley office of Price Waterhouse LLC in San Jose, California. After 2½ years of auditing and working on high tech IPO filings he decided be a part of the Internet technology revolution. He left his position and began Computer Science studies at San Francisco State University.

In 1997 Andres joined NextCard, a small internet start up, as one of the early employees and immediately gained experience in web technologies. During his four years at NextCard Andres played a key role in growing the company from 40 employees to over 1,000 with a customer base of 1 million. He participated in most engineering projects becoming the senior architect of the flagship product.

Subsequent to NextCard, Andres joined other bay area high tech companies further distinguishing himself as a leader and expert in the Java programming language. During this time he became an advocate for agile development methodologies directly learning from industry experts.

In 2004, Andres joined Vinfolio as the Director of Engineering. Since joining the company he has guided the codebase from its initial form to robust cellar and warehouse management applications. Andres manages an expanding team of in-house engineers working to deliver the next generation of wine applications and maintaining existing functionality.

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Tom DeSpain

Vice President, Finance & Administration

Tom DeSpain comes to Vinfolio with over 20 years of finance and operations experience including positions at Wal-Mart, Gap Inc., Sega, and most recently Pure Digital Technologies, Inc. Tom was 3rd in the company with Pure Digital and served initially as the Chief Financial Officer and Vice President of Operations. He most recently held the position of Vice President of Customer Operations. In addition, Tom was the Senior Director of Operations at Sega.com where he managed all aspects of customer support, fulfillment and distribution. He also held financial management positions for both Gap Inc. corporate and for two Gap divisions as well, Banana Republic and Gap Inc. Direct. He also served as Chief Financial Officer for Machina, Inc. Tom holds a B.S. degree in Accounting from Northeastern State University in which he completed his 4 year degree in 2 years and graduated summa cum laude.

Tom's interest and love of wine began years ago with his love for preparing good food. Initially he learned about Italian and French wines, broadening his knowledge of wines to include Australian, Spanish and Chilean. Moving to California over a decade ago, he discovered the wonderful world of Californian wines. He tends to prefer hearty red wines from Bordeaux, reserve Chianti and smooth California merlots. However, his favorite wine still continues to be Champagne, especially 1995-96 reserve vintages.

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Anthony Mak

Managing Director, Vinfolio Hong Kong

Anthony Mak comes to Vinfolio with a deep knowledge of the Asian market and over eighteen years of management experience with leading multinational companies in the wines and spirits, tobacco and agency sectors.

Immediately upon graduation from City University of Hong Kong, Anthony joined BSB Advertising Hong Kong, Ltd. as an Associate Account Director where he developed advertising strategies for corporations such as Shell, Mandarin Oriental Hotel Group, Plax and Estee Lauder.

In 1992, Anthony was hired by Seagram Asia Pacific as a Marketing Manager and within three years he was promoted to the position of Assistant Marketing Director. While at Seagram, Anthony used his business acumen to plan, develop and implement both marketing and business strategies related to developing greater market share for several Seagram brands in Hong Kong, Taiwan and China.  Ultimately, Anthony’s success in these areas led to a promotion as Hub Manager for Seagram Martell Duty Free, Southern China.

Most recently, Anthony served as General Manager for the UK listed tobacco company, Gallaher Asia Ltd., where he took on the challenge of growing the company’s business in China. Within five years, he had successfully increased Gallaher’s market share from 1.2% to 6%.

In 2008, after nine years at Gallaher Asia Ltd., Anthony joined Vinfolio to spearhead the company’s expansion into the Asian market. As Managing Director, Anthony oversees all aspects of Vinfolio’s Hong Kong operations from sales and marketing to directing the implementation of its storage and transport strategies.

Anthony holds a BA in Marketing and Finance from City University of Hong Kong and earned his MBA from the University of Durham, United Kingdom.

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Jay Moore

Vice President of Marketing

Jay Moore has been marketing high volume e-commerce, Internet and software companies since the early 1990s. With more than 15 years of management experience, Moore has built highly successful marketing programs that have led to the successes of multiple companies and accolades – winning AdTechs 2007 Best Affiliate Program Award . Prior to Vinfolio he led Marketing at Autonet Mobile, taking the company into both the automobile aftermarket accessories market and big box retail.  Before Autonet, Moore ran Global Marketing for PlayPhone, taking the company global and raising revenues more than 6X in 2 years.

Before Playphone, Moore led consumer marketing and e-commerce for Expedia’s luxury division, Classic Vacations.  Moore also served as vice president and general manager of end user business at Portrait Displays, where he was responsible for marketing their consumer business and earned Graphic Design Magazine’s Best In-House Advertising Campaign of 2004. Prior to Portrait Displays, Moore was a co-founder of LetsTalk.com, and was responsible for program and product marketing, production, merchandising, Web site design and operations. Preceding LetsTalk, Moore was the group manager of software commerce at Netscape Communications Corporation. As one of the key members of the NetCenter Commerce Team, he helped develop and implement the core e-commerce strategies for the Netscape Web site. Before Netscape, Moore served as direct marketing manager of the Internet Shopping Network and as an account executive at the Leo Burnett Company. Moore holds a Juris Doctor from Albany Law School of Union University and a Bachelor of Arts from State University of New York.

Jay has had a lifelong fascination with winemaking, often trying his hand at home efforts.  After moving to California in the 90s, he fell in love with Pinots and hasn’t looked back.  Wines from the ’96 California vintage were his favorite, until the 2007s were released.  Current explorations have him heading back to the Old World, with an emphasis on Burgundy.

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Mike Murphy

Vice President, Operations

Mike Murphy was first introduced to wine during a Navy deployment to Europe in 1983. While sitting on the outdoor deck of a hilltop Parador in Malaga, sipping red wine, eating olives and watching the sun set over Torremolinos, he began to realize the grape's potential to enhance life. Since then, he has continued to explore the wonderful world of Cabernets, Merlots, Zinfandels, Pinot Noirs, Syrahs and Malbecs.

Mike's background includes twelve years as a Supply Corps Officer in the US Navy, where he ran supply operations on a nuclear submarine, provisions warehouses in Virginia and a "floating warehouse" in the Mediterranean. After receiving his MBA, he worked as a retail consultant with Senn-Delaney and Andersen Business Consulting for ten years, focusing first on distribution centers and then moving to store operations and headquarters consulting. In 2000, he was recruited by Siebel to head up the retail vertical. During his time at Siebel, he helped build, sell and implement the product and took particular pride in the success of his customers. Later, he led the development of Siebel's Customer Experience Blueprint - a recipe for driving successful CRM projects. Mike joined Vinfolio in 2007, and leads the company's mission to provide Finer Service to our customers

A native New Englander, Mike earned a bachelor's in Marketing from the University of Connecticut, and an MBA with High Honors from Penn State University. When he's not relentlessly pursuing excellence in operations at Vinfolio, he enjoys gardening and driving the family RV up and down California, exploring new wineries with his wife.

The Wine Collector

Practical wine collecting advice from Steve Bachmann, Vinfolio's CEO




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